coffay
This project allowed me to create a basic prototype for an online coffee-buying journey, and the client I worked with aimed to create an experience that showcased unique blends and curated items for personalization. Read more below.
Design Thinking
The client that approached me for this project had already conducted research and identified a gap in the market for unique blends of coffee available online for reasonable prices. Using Gestalt and design principles, I crafted landing pages for items that showcased the intended uniqueness and positive reception of their future products.
Simplicity
Examining competitors showed lengthy sign-up and checkout processes, as well as some having specific subscription based coffee. Coffay aims to remove that barrier and allow all customers to enjoy their specialized blends by using easy navigation and a lean and efficient model.
Prototyping
After creating the mockups for this design, I collaborated closely with the client to determine how user interactions were going to play out. Equipped with the stakeholder's requirements, I added interactive elements and built a high-fidelity prototype to showcase what future user experiences may look like for Coffay.